How to Create Real-Time Trackable QR Codes

Trackable QR codes in real-time settings are made possible by generating your QR code solution in a dynamic QR form.

Generating dynamic QR codes is essential if you are planning to use your QR codes in business and marketing schemes.

Like any other marketing tools in the market, these technological advancements must streamline your business process and impact your current marketing technique.

So, how does tracking QR codes work, and how does it allow you to gauge your overall QR code marketing campaign success?

Let’s find out!

What are dynamic QR codes, and how does it work?

Trackable QR codes enable you to unravel your QR code scans or statistics in real-time.

Thus, you can monitor your scans or QR campaign anytime you want.

However, your QR code solution is only trackable if it is generated in a dynamic form.

Using a dynamic type of QR code solution, you can unlock your scans’ data, such as the time when you get the most scans, the geographical location of your scanners, the time when they scanned, and which type of device they used.

Are they Android users or iPhone users?

Static and dynamic QR codes

Static QR codes (not trackable)

Static QR codes are free to create, and the validity of your QR codes will last for a lifetime. It will never expire. However, they come with limitations—they are neither editable nor suitable for QR code scan tracking.

Therefore, you cannot change the information of your QR after generation. That being said, static QR codes are only good for a one-time campaign or use.

Though you can create a free trackable QR code using the free trial, it’s a temporary solution for your campaign.

It is never advisable for marketing and business if you wish to track your QR update and use the QR codes for the long term.

Dynamic QR codes (trackable)

If you want to create a custom QR code with a tracking feature, you should generate dynamic QR codes. They are an advanced and flexible type of QR, unlike the static QR code.

The information encrypted in the dynamic QR code is stored in the QR code generator software online, where you create your QR code. This setup enables a comprehensive QR code tracking and reporting system, allowing you to monitor scan activity effectively.

That being said, you can definitely trace your QR code scans and update or edit your QR information anytime you want, even if your dynamic QR code has been printed on different marketing materials, whether it is on billboards, posters, magazines, etc.

Furthermore, with dynamic QR codes, you can also unlock more advanced features that are useful for business and marketing. Like how payment QR codes in China have streamlined the checkout and purchase process.

The dynamic QR code only contains a short URL in the code’s graphics, which leads scanners to a piece of online information and does not explicitly store its data right away in the code.

QR code metrics you can track using a dynamic QR code platform online

This allows you to understand the flow of your QR campaign.

Device used by your scanners

This allows you to gauge the type of device your target market uses. Are your scanners iPhone or Android users?

Map chart for a wider QR code scan view

The map chart using the QR code software gives you a comprehensive, detailed, and better view from anywhere in the world where people have scanned your QR Code!

You can view the number of scans for your QR codes in America, even when you’re in Europe or Asia. Moreover, under the map chart, you can see the summary of your QR code scans’ overall analytics.

Top 5 locations

QR TIGER, an advanced QR code software with a free QR code tracking function, recently launched the GPS Tracking feature that lists down the top 5 locations of your QR code campaign.

This feature enhances QR code location tracking by providing detailed insights into where your QR codes are being scanned.

It also reveals the number of QR code scans and the user’s device to provide an overview of your QR code’s performance. 

You can find this feature in the dashboard along with the other tools for dynamic QR codes. However, it’s only available for dynamic URLs, files, H5 editor, and Google Form QR codes.

GPS Map 

With the latest QR TIGER software update, you can now view the user’s specific location on the GPS map with the GPS QR code feature.

It simplifies tracking location scans and provides precise location information instantly.

Additionally, the GPS QR code feature offers a powerful solution for tracking event attendance or monitoring visitor movements within premises.

This innovative tool can enhance safety measures, optimize logistics, and streamline location scanning.

Scan locations 

Another advanced feature of GPS Tracking is the Scan Locations section, where you can view the longitude and latitude of the user’s location. 

It also features the user’s device and the local time and time of the scan. 

This tool is reshaping location tracking technology with its seamless integration of QR codes and GPS capabilities.

Track your total scans, QR code campaign remaining, Total QR code campaign

How to create trackable codes

• Go to QR TIGER 
• Click from the menu on what type of QR code solution you need for your marketing and business.
• Enter the corresponding data of your chosen QR code solution
• Choose Dynamic QR. 
• Click Generate QR code
• Make your QR code attractive.
• Test your Dynamic QR code before downloading and printing it
• Distribute your QR code in your marketing materials
• Click on the Stats  button to view your QR code’s data

If you want to enjoy a free QR code tracking and reporting system, you can sign up for QR TIGER's freemium plan to create free dynamic QR codes you can track.

How to make trackable QR codes? A step-by-step guide

Step 1. Go to QR TIGER and click from the menu on what type of QR code solution you need for your marketing and business.

QR TIGER offers several QR code solutions for your needs.

Whether you want to convert a video to a QR code or have a multi-URL QR code for your global campaign, it’s all here.

You can choose from a variety of QR code solutions for specific demands.

Enter the corresponding data of your chosen QR code solution.

Every QR code solution has a different corresponding data that you should input.

Simply follow the instructions or the needed information that comes along with each box.

Step 2. Choose the dynamic QR code

To make a QR code with a tracking feature, switch from static to dynamic QR and click the “generate QR code button” to generate your QR.

Step 3. Customize your QR code’s design

Did you know that a customized QR code gets 30 percent more scans than a monochromatic QR code?

Make sure to put a style in your QR code that is according to your aim or brand. Make it stand out.

Step 5. Test your Dynamic QR code before downloading it

Although you can change the content of your dynamic QR code as it is editable.

However, it is always advisable to do a scan test not only to see if it redirects to the correct information but to see if it scans quickly, provided you have followed the QR code best practices and avoid code mistakes.

Step 6. Distribute your QR code in your marketing materials

If you are now done testing your QR code with the tracking feature, you can print them now in your marketing material or distribute them online like your personal webpage/website or social media.

Step 7. Start to track your QR code

To track your QR code scans, click on the My account> Dashboard > Click on the QR code campaign you want to track> click on the Stats button.  

Track QR code with Google Analytics

You can also integrate a QR code software with Google Analytics for more in-depth data tracking. You can follow these steps:

• Go to your Google Analytics account or set it up if you don’t have one
• Click admin and copy your Google Analytics tracking ID
• Go to your chosen QR code platform, and click “my account”
• Copy your Google Analytics ID to the field provided
• Click save

Once you are done saving changes into your QR code platform, you can now track your QR codes in Google Analytics.

If you don’t have a QR generator account yet, use the QR TIGER QR code software and even customize your QR code.

QR code best practices

Put a call to action or a CTA.

Putting a call to action or a proper CTA like “Scan me” or “Scan to save file” will allow your target audience to understand what they will get from scanning your QR code.

For instance, when using a QR code generator for teachers and learning institutions, it’s best to add clear instructions so students know what to do next.

Do not invert the color of your QR code

QR code readers and scanners are already set to scan QR codes with a dark foreground and lighter background like that black and white QR code.

While it’s not wrong to use other colors and make those QR codes pop, it is essential to be mindful that you do not invert the colors.

Also, keeping the right contrast of your QR code’s color makes it easily detectable for QR scanners to read your QR code.

Make a high-quality image QR code (print them in an SVG file)

Don’t make your QR code blurry, and always make sure they are deployed and printed in a high-quality.

Otherwise, you would not only compromise the look of your QR code, but you might also miss out on a potential target audience.

A good-quality image of a QR code also scans faster.

Best trackable QR code software: Generate your dynamic QR codes with QR TIGER and track your scans

For better and improved marketing results, always use a professional QR code generator with an accurate conversion tracking capacity to gauge your marketing campaign’s overall success!

Moreover, it is also important to use a QR generator that doesn’t only have a QR code with a tracking feature but also has responsive customer support to guide you along the way.

Although the QR code campaign’s success is not overnight work, and you will probably undergo a process of A/B testing, which normally involves it.

This also goes for many online marketing tools.

Gather your data successes and failures within your game plan and use these statistics for future growth!

You can also contact us today if you have more questions about QR codes that can be tracked or about making multiple QR codes at once.

Frequently asked questions

How to track QR codes?

To track your QR code campaigns, go to QR TIGER QR code software dashboard, click on your QR code campaign, and click Stats to access detailed analytics, including insights into QR code location tracking and scan activity.